BD Announces Executive Appointments Former AstraZeneca cfo to be vp and cfo
CyDex Pharmaceuticals Hires New VP-Marketing Johnston to lead proprietary product development
Spectranetics Appoints New CEO Geisenheimer currently chairman of the board
AstraZeneca, Cognizant Announce Deal Deal expands global services partnership
Biotel Names Harold Strandquist EVP, Business Development, Sales and Marketing Company also consolidates advanced biosensor division into Braemar division
Calistoga Appoints Carol G. Gallagher Chief Executive Officer Gallagher most recently served as president and ceo of Metastatix
Merck Serono's Kuvan Recommended for European Approval CHMP Issued Positive Opinion Recommending Marketing Authorization of Kuvan
WebMD Teams With CPD Partnership formed to educate consumers during election debates
Lilly Sponsors Congressional Black Caucus Foundation Working for Better Health exhibit will be showcased at the conference
Experiment Finds Health Content Placed In TV Show Raised Awareness of Issue Study tested knowledge of issue before and after show aired
Neovasc Expands Senior Management Team Appointments include new vps of sales and marketing
Former Solvay Manager Joins PBE As Senior VP-New Business Acquisition Hare was responsible for product grown at Solvway
Noven Signs License and Supply Agreements with Procter & Gamble Pharmaceuticals Agreements relate to HSDD patches
Lupin Enters Into Marketing Alliance With Forest Laboratories Lupin’s sales force will promote product to pediatricians
Research Shows Physicians To Shift More To Online Resources Study finds that physicians want to conduct majority of research online
Millenium BioTech Names New CEO Mirken also named chairman of the board
Siemens Hearing Signs UK Reality Star To Promote Products Former Miss Deaf UK starred in Britain’s Missing Top Model
ArunA Biomedical Names William Sharp President and Chief Executive Officer Sharp also to join board of directors
Greyson Sponsors Clear Channel Radio Marketing plan includes one-hour live broadcast
AMT Appoints New Director For Global Marketing and Sales Genzyme vet brings more than 20 years of experience
Epix Pharmaceuticals Announces South Korean Approval of Vasovist Product now approved for marketing in 34 Countries
Joe Hallow Named To Board of Directors Of BridgePoint Medical Boston Scientific, Bissell Vet Brings Medical And Management Experience
Red Cross NASCAR Partners Leverage Sponsorships to Support Relief Efforts Red Cross Racing will exhibit in Chicago
Lev Pharmaceuticals To Submit Cinryze Application to the EMEA Company enters agreement with Sanquin
Noven Names New VP-Marketing And Sales Venditti comes to Noven with more than 20 years pharma experience
Lundbeck Acquires Euro Marketing Rights to Flurizan New report sheds light on Lundbeck’s position, Alzheimer’s info
Report Shows Novartis, Pfizer and Merck Take The Lead On Strong Relationships with Physicians Report also finds doctors demand expanding services
Abbott Opens New R&D Center Facility located at the company’s headquarters
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What You Can Learn From: Susan Campbell, Senior Director of Marketing & Partnerships, Discovery Health"A huge thing for us is social media marketing, which I look at as virtual event marketing." What You Can Learn From: Andrew Baum, VP-Marketing for Printroom"My definition of experiential marketing is using marketing mechanisms and tools that draw the interested party into the products and services so that they see how it will benefit them." What You Can Learn From: Marc Jacobs, VP-Sales and Marketing for Domino Foods"It’s understanding who our core consumers are for each of these brands—what message we want to communicate to them, and what the different tactical vehicles we want to use to reach them." What You Can Learn From: Mary Siemiesz, Director-Consumer Communications for Nestlé Purina PetCare"We’re testing some new communication strategies—getting a little bit more grassroots in some cases—and we’re looking at alternatives to more traditional media." What You Can Learn From: Bob McGrath, Trade Show Manager, Pentax"As we reach out to cultivate relationships with our customers and dealers, event marketing increases in importance since it delivers added impact on a one-to-one level." What You Can Learn From: Claude Prevost, Sponsorship Director, L'Oreal"One thing is certain, I have to constantly fight internally to maintain my fair share of investment in field marketing by constantly challenging our methods and demonstrating ROI." On the Road AgainHow GE Healthcare Uses A Mobile Tour To Connect With Customers And Consumers What You Can Learn From: Chase VP-Marketing Linda SkelcyIf marketing is to be a successful portion of your mix, it’s going to change based on trends, customer preference and other market factors. What You Can Learn From: Heidelberg SVP-Marketing James MartinOur industry has gone through some specific changes: the small, regional events have gone by the wayside in favor of one annual event. Unplugged: GE Water CMO Jeff Fulgham Go inside the evolving marketing mix at GE Water Event-Rx Sits Down With Toshiba Medical's Head of Marketing For Toshiba Medical head of marketing John Zimmer, branding falls at the interesection of the patient and the physician. Event-Rx Hooks Up With Best Buy's Senior Manager, Event Marketing Best Buy's event guru gives you a look inside the live marketing machine at one of the nation's leading retailers. A perspective every healthcare marketer will benefit from. [more...]
